Hellooooo! We’re Phoebe and Aaron - natural-obsessed husband and wife from Newcastle (NSW, Australia), and we’re the creators of Happy You - a range of game-changing natural and biodegradable hair products.
What makes Happy You so different?
In an organic nutshell, Happy You is a range of natural products that walk the talk by giving you the results you demand from salon-quality hair care products, but without the environmental impacts. Fabulous hair minus the compromises.
Most natural hair products either don’t give you that ‘I-just-walked-out-of-the-salon’ feel, or they have cheeky ingredients hiding in them that are not-so-good for the environment (yep - you read that right - even natural products can be bad for the environment), or both.
Not many people realise this but the excess shampoo and conditioner you’ve been washing down the drain can make our turtle and dolphin friends unhappy. This includes some solid shampoo bars which use ingredients that have a rating of ‘high’ on the marine toxicity scale.
So we set out to create a range of natural hair care products that do things differently.
Happy You is different because we’re not asking you to sacrifice results or eco-friendliness - we tick both those boxes. In fact, the results you’ll get from Happy You shampoo will be just as good as your non-natural salon shampoo. And we’ve worked incredibly hard to ensure that our formula is 100% biodegradable and is safe for marine life.
Our hair care products are made by us, right here in our manufacturing facility in Newcastle NSW where we scrutinise every single step of the manufacturing process to make sure we do our very best to make you (and the planet) happy. From sourcing ethical ingredients all the way to packaging and shipping your orders, answering your calls and emails, and providing you with personalised hair advice. We’re here for you and our only goal is for you to feel happy, inside and out.
Happy hair. Happy planet. Happy you.
(And if we manage all that, happy us!)
Hair care with a purpose
Although we created Happy You with the #1 goal of getting you incredible results and fabulous hair, there’s so much more that goes on behind the scenes to create these beautiful products.
- Our products are formulated with all natural ingredients (learn more here)
- We use eco-friendly recycled packaging (learn more here)
- We donate 1% of our sales to 1% for the Planet, helping plant trees, rescue food and clothing from landfill, and keeping our oceans clean.
- Our products are 100% vegan and cruelty free
- Everything is made locally here in Newcastle NSW Australia and we source as much of our ingredients and packaging locally as we can.
- Your happiness is so important to us, which is why we have free shipping and free returns on our full-sized products.
Meet Phoebe and Aaron

You might know us already from our exploits in the skincare world, as our first baby was Happy Skincare, which we founded in 2010. Happy Skincare was created from our insatiable passion for health and wellness and the fact that we’re self-confessed mix-aholics!
In fact, Happy Skincare started in our kitchen when Aaron mixed up a 100% natural stretch mark cream for Phoebe’s pregnant belly. And what a ride is has been since then :)
10 years and 2 little boys later we’re still just as passionate about creating natural products as we ever were (actually we’re probably even more passionate!), and with so much experience under our belts we knew the time was right to create the hair care products that our customers have been requesting for so long.
We’re a bit of an odd mix but as a team we work oh-so-well! Aaron’s an ex-naval officer, almost-cocktail-mixing-champion turned cosmetic chemist and Phoebe’s a rogue software engineer wannabe triathlete. We’re sleepily backed up by Rusty, our layabout apprentice cavoodle ;)
But we couldn’t do all this on our own - we have 6 other amazing people who help us make you (and your hair) happy!
In the office we have Kerrie-Ann, Jen and Diane, ready and waiting to help you in any way they can. Michelle and Dave rule the clean room and are busy mixing lotions and potions and filling bottles of hair goodness. Last but definitely not least, Maureen is the queen of the warehouse, packing your orders with so much care and love, making sure they get to you safely.
We’re so, so lucky to have our incredible team and we absolutely can not wait to share our Happy You hair creations with you!
Aaron and Phoebe
(Happy You founders)
Newcaste NSW Australia