- artificial colours
- bleaches e.g. benzoyl peroxide
- harsh detergents
- mineral oils
- sodium lauryl sulphate
- sodium laureth sulphate
- synthetic fragrances
- animal derivatives
- ingredients tested on animals
Happy You products are made using the highest quality natural ingredients that have been sourced from plant and mineral origins (but no mineral oils!).
Each of our ingredients has been selected because of its unique properties that allow it to repair and enhance your hair, but we didn't stop there.
Our style of natural hair care is a bit different to other brands out there. We don’t just choose ingredients because they’re natural and are good for you. We take it a few steps beyond that.
We use what we like to call “conscious chemistry”. It’s science-y and complicated, but what it boils down to is that we look at how ingredients function not just by themselves but in harmony with each other to give you results far better than you would ever expect from natural hair care products.
Our products aren’t like rock bands with a front man who gets all the attention. Oh no.
We like to think of our products as choirs where each and every ingredient has a role to play in creating the most beautiful hair music you could imagine. Corny, but true.
You really will notice the difference with our infusions of natural, non-toxic, cruelty free and vegan ingredients
All of our products are proudly vegan - not an animal-derived ingredient or an ingredient tested on animals anywhere in sight here!
We use the internationally recognised International Nomenclature of Cosmetic Ingredients (INCI) standard for ingredients. This means there are never any hidden ingredients in Happy You products. All ingredients are clearly marked on product labels and are listed in descending order of inclusion. This allows you to make an informed choice about your hair products.
Unlike many online brands, we believe in complete transparency so any ingredients list you find on our website is 100% complete. No secrets here!
What does natural really mean?
We think that mother nature has done the most marvellous job in creating so many potent and beneficial ingredients for us, so we've created Happy You to be all natural. But with so many advances in "natural" ingredients lately, it does make you ask, what does natural skincare really mean?
Here at the Happy You HQ we've developed our own definition that we like to go by, and we use this to form a part of the guidelines for which ingredients we use in our magic potions.
In an organic nutshell here's what you can expect to find in our creations:
- We MOSTLY use ingredients that are in their natural state, or as close to it as possible. These make up the bulk of our products.
- We use SOME ingredients that have been modified from their natural state in a lab, using processes that occur in nature (these ingredients are called "naturally derived"). These play an important role in water-based products, for example, to emulsify them.
- We MINIMALLY use ingredients that have been created in a lab and are "nature identical". These ingredients occur in nature but are either unethical or unsustainable to extract from nature on a large scale, so we create the identical version. A common example of this is vitamin and mineral supplements like Vitamin C or Iron that you might take every day.
We hand-on-heart believe that by using a very small percentage of some (wo)man-made "naturally derived" and "nature identical" ingredients is the best choice for skincare formulas that are not only incredibly effective at helping your skin, but are also well preserved. Our products are as close to natural as possible, but by adding a little bit of clever "conscious chemistry" we are able to make our products really special.
Our nature identical ingredients include some of our most potent actives and are responsible for making your hair so unbelievably happy (like Vitamin B5 and MSM!). They're also responsible for helping preserve our products effectively to ensure they're 100% safe for you and your family.
Safety first (but no animal testing)
Our very first priority when it comes to creating beautiful products for you is your health and safety. We live and breathe (and dream) this stuff so you don't have to worry about it. Each and every Happy ingredient has been meticulously researched to make sure it's going to be perfect.
We make sure that NOTHING is tested on animals. All of our products have been tested on willing human beings and every ingredient is chosen because it is known to be toxin free and is not linked to any known health concerns or hazards. If any ingredient has a question-mark next to it, we won't use it.
Where can I find the ingredients list for my fave product?
To view the complete ingredients list of any product visit the page for the product and click on the 'Ingredients' tab. If you have any questions about the ingredients used in any of our products, please don’t hesitate to contact us. We're ready and waiting for you :)